privatejets

Most of the people using private jets are ravenous oxygen consumers and carbon producers, ostentatious money wasters for social self–affirmation. Take Paris Hilton, the sun gleaming on her dark Gucci glasses as she glides down the stairs of the G550 jet with her pet dog Tinkerbell in the luxury leather puppy bag of Louis Vuitton. Or, say, a private Boeing 727 displaying the huge letters “TRUMP” along its body, and its proud owner standing in front.

To reverse that opinion, Flexjet started a publicity campaign which seeks to show the practical usefulness of private jets. For example, one ad says that most devoted users of private jets do not seek comfort – they are accountants and look for cost-benefit. Another one goes like this: "Certainly, private jets make a statement. Ours say ‘I’ve got work to do.’ “

Skeptics will argue that is typical marketing-speak. “Save money with private jets?” But there are two inarguable realities in the ad. First, modern self-made rich people pay a lot of attention to real marketing; they do not care for fame and glitter. They think about their life's improvement with a product, and have no interest in paparazzi. Add current environmental and economic problems, and Flexjet publicity will make gold with modern, more conscientious, rich men.

Second, the only modern luxury rich people accept absolutely is time. If a private jet can save them two hours for communication with their client or family, they willingly pay for that. Most of the private jet owners identify time as the reason for buying a jet. (Sure, they can make an honest mistake as to their reasoning).

There is a big difference in opinion between the public and the jet owners about the usefulness of private jets. But when it comes to ability to sell, Flexjet may be the best teacher for many top-ranked companies: “Our product is the tool, not the toy!”